Usability inSite
Usability inSite helps its clients improve their products, sites and applications by making things simpler for their users. An understanding of users' needs results in interactions that work the way people do.
Approach
As a new arrival to the usability expertise arena, Usability inSite needed to establish a unique identity supported by a strong presence online. We took our inspiration from the science of usability, and its study of user experiences and interactions. The logo’s representation of a molecule speaks to that scientific discipline, a theme we carried throughout the site’s typeface, grid patterns and barcode elements. Using large callouts and periodic table-style symbols to introduce Usability inSite’s services engages visitors, inviting them to learn more.
