See Change Now
See Change is an initiative of the nonprofit Students of the World that facilitates college students' efforts to document and inspire global activism.
Approach
See Change called on us to provide an accessible and easy-to-use outlet for university student groups to document their experiences in developing countries. Students’ photos, videos and blogs help raise global awareness and raise funds for their nongovernmental organization partners, so it was important for us to create an environment that was both professional and appealing to young adults. Because the students’ work is very much real-world, we used elements that suggested the hands-on nature of the inititative — found objects with a well-used look, worn typefaces and loose swashes of paint and textures. The site gives the students a home for their travel journals, visitors a sense of the urgent need for change, and the world an understanding of See Change’s positive message.
