Prosser Hallock
Prosser Hallock is a full-service planning and engineering firm capable of taking any project from concept to construction. They needed to present a cleaner, fresher view of who they were while providing pertinent information to the right audience in a simple manner. Being a successful company experiencing tremendous growth, their main focus for the site was recruiting new employees.
Approach
Knowing that the main audience for the site would be college students, we took a road trip to the top engineering colleges in the state and asked the graduating students what they were looking for in a potential employer. The answers revolved around a common theme. Energy, innovation and teamwork. When talking about making the decision on where to send their resume, the top students said they wanted to see the work the company was proud of. This was the only way to see if the company was heading in the direction they wanted to go. Once we knew what this key audience wanted, we made sure the design featured the work prominently throughout the site.
