FortGroup
FortGroup creates unique multifamily environments with innovative design, superior construction and emerging technologies. The company has built a range of commercial and residential properties across the U.S., with a focus in Florida and the Southeast.
Approach
The story that FortGroup had to tell was a good one — conceptual, resort-style communities; environmentally responsible approaches; and a young, multi-tasking audience that values new ideas, connectivity and quality. Getting that across meant capturing the coolness of the spaces they create and the people who create them with a friendlier, sexier version of their existing site. We used earth-tone colors and represented natural building materials for approachability, while keeping a level of sophistication befitting the client’s work and reputation. FortGroup’s great photography anchors the projects section, built to showcase the appeal of each property. A subtle, encapsulated flash intro does that as well, without getting in the way of the user experience.
