Working hard to keep things simple
There are many required ingredients when you’re creating a great experience. Insight, trust, honesty, open communication, creativity, hard work, attention to detail and fun to name more than just a few.
The Secret Formula…
- Great Clients
It’s the best of all worlds when a great client walks in our door. Not only do they know their business and customers inside and out, but they’re also ready to invest the time and money essential to create best-in-class work. They look to nGen Works to drive the process that leads to the ideal web experience.
- Teamwork
Our process is about working as a team, and that includes you. Every project begins with a kickoff meeting where we’ll review objectives, discuss overall strategy, and brainstorm on ideas. Throughout the process we’ll have open communication to make sure everyone stays focused and informed.
- Usability Research & Testing
Companies that succeed on the Web have built customer loyalty through their online experience. For this reason, our work is based on a simple concept: user-centered design. This means the goals of the user are represented throughout the process. In fact, we’re going to ask them what they think throughout the entire process.
- Creative Competition
Unlike traditional agencies, designers at nGen Works aren’t assigned projects – they have to win them. Each designer focuses on accomplishing the user’s and client’s goals. They then have to explain why their ideas are the best solution. In the end, only the strong survive.
After they’ve been battle tested, the winning ideas are presented to you complete with a winning strategy and rationale.
- Web Standards & Accessibility
Every site nGen Works builds is handcrafted. We don’t use off-the-shelf products because they can’t achieve the same level of professionalism and effectiveness. By using Cascading Style Sheets (CSS), we provide our clients with more flexible, standards compliant web solutions.
Benefits of standards compliant sites:
- One version works with all types of browsers
- Content is presented differently based on the output device
- A new design can be applied in days rather than weeks
- Compliant sites load much faster than traditional sites
- Higher visibility, accessibility and portability
We also adhere to accessibility guidelines because it’s the right thing to do.
- Power Tools
We provide you with very simple, powerful products that put you in control of keeping your site fresh and reflective of your company’s offering. These tools include content management systems and analytics software. You’ll literally be able to see what users are interested in and edit your site to be more effective without ever having to call us. Of course you can call us if you want to, you just won’t have to.
